About Rinse&Go
Making reuse easier than throwing away
Rinse&Go started from a simple observation: good intentions around reusable cups often get stuck at the pantry. We solve that with a physical product, not with a campaign.
What we stand for
What we stand for
Making sustainable rules genuinely sustainable
The rules on disposable cups brought offices and educational institutions to the reusable cup. That does not deliver the environmental gain by itself: a reusable cup is only more sustainable if it really is used again and again. As soon as rinsing becomes a chore, the convenience of the disposable option wins after all.
We make the sustainable choice the fast choice.
Our story
It started with an awkward cup
During our studies
We found out how awkward a reusable cup is in daily practice. You want to keep using yours properly, but rinsing takes time you do not have at that moment.
Then at the office
We came across the same challenge at organisations: full dishwashers, wet countertops and cups left standing anyway. The problem was not the user, but the lack of a proper facility.
2023, the founding
We founded Rinse&Go and turned the idea into a real product: a rinsing station that fits the pantry and that anyone can use without instructions.
Today
From our office in Hilversum we make reuse simple, efficient and genuinely sustainable. Our rinsing stations are now in place at offices and educational institutions.
Production
Made in the Netherlands
Quality up close
Production is around the corner, so we see for ourselves what comes off the line and notice straight away when something can be better.
Quick to improve
What we see on site or hear from customers, we can work into the product in a short time.
Short supply chain
There is little transport between production and the pantry where the rinsing station ends up.
Circular
Retired cups become new rinsing stations
The catch tray and the top ring form the base of every rinsing station. We have them injection moulded, and the raw material comes from our partner Circulware: their reusable CirculCups that have reached the end of their life. That way the material stays in circulation instead of ending up as waste.
These parts used to be made from steel, an intricate and time-consuming process.
- The same quality and dimensions on every part
- Faster to produce and to scale up than steel
- Moulds produced entirely in the Netherlands
In use at
Would you like to see Rinse&Go in person?
We are happy to show how it works in a short conversation.